Portfolio command center
Every holding — funds, equity, debt, gold, and cash — in one view.
The difference
Actively managed.
Honestly priced.
Our quant models do the active work, expressed through low-cost passive products — and what we earn doesn't rise with how much you buy. The incentive is your outcome, not the next sale.
Active investing
15+ checks
Factor diagnostics, allocation bands and risk checks run continuously — a genuinely active, rules-based process behind every recommendation.
Passive cost
0.75% avg expense
Expressed through index funds and ETFs, kept deliberately low-cost. You keep more of what compounds.
Why TruFactor
Most advice starts with a product. Ours starts with your portfolio.
The usual experience optimises for the next transaction. We optimise for the state of your whole portfolio.
The usual way
–Scheme-first conversations
–The same shortlist for everyone
–Reviews that happen late, or never
–Market noise treated as a reason to act
–“Trust me” as the methodology
The TruFactor way
✓Portfolio-first recommendations
✓Inputs shaped by goals, cash flows, and taxes
✓A review rhythm with clear triggers
✓Market context weighed against your plan
✓Reasoning you can see and question
The method
Bring order to the chaos
Holdings, signals, drift and review — every part of the process in plain view, never a black box.
Quant methodology
Factor, allocation, and risk checks before any action.
Drift watch
Allocation drift becomes a review-ready action, never a surprise.
Signal framework
Macro, valuation, liquidity and momentum, tracked continuously.
Market context
What's worth weighing, separated from the noise.
Review queue
What changed and what needs a human call, in one place.
Guidance
Financial guidance from the experts
Your own AI financial assistant
Ask where your portfolio stands, what the current market view is, or what any term means. The assistant explains and gives context — you stay in control of every decision.
Where does my portfolio stand, and what's the current market view?↑
Explain my driftAm I diversified?What's an SIP step-up?
Financial advice on tap
Reach an AMFI-registered expert for a personalised approach to the complex calls — whenever you need a human, not a sales pitch.
Cost clarity
Portfolio analytics
Savings plan
Tax-aware guidance
The team
Built by market people, for thoughtful investors
Kushagra Singhal
IIT Kanpur · UIUC · Goldman Sachs 7yr · FRM Part I
Swapnil Bhowmik
IIT Kharagpur · CFA Level II · Crisil · EXL
Talk to us
A clear, no-obligation conversation
Thirty focused minutes with an AMFI-registered expert — bring your holdings and questions, and leave with a clearer view of where you stand.
Prefer the full calendar? Open the booking page.
FAQ
Straight answers to fair questions
How is TruFactor different from a regular mutual fund distributor?+
Most distribution starts from a product list. TruFactor starts from your portfolio: goals, cash flows, taxes, and risk are mapped first, then quant diagnostics and human review shape what — if anything — should change.
Do you recommend specific mutual funds?+
Yes — recommendations cover specific schemes, checked for suitability. But the portfolio plan comes first: schemes are chosen to fit it, never the other way around. No scheme recommendations are made on this page.
Is this automated investing?+
No. Models monitor your portfolio and surface what changed and what is worth reviewing. People make the final recommendation, with your full context in front of them.
What does a portfolio review include?+
Allocation versus plan, drift, concentration and overlap, factor exposure, SIPs and planned withdrawals, tax considerations, and market context — with notes on what to act on and what to leave alone.
Is TruFactor a SEBI-registered investment adviser?+
No. TruFactor operates as a Mutual Fund Distributor (AMFI Registration No. 364110), and recommendations are incidental to distribution. Reviews, projections, and model outputs are educational and illustrative — not investment advice.
How often is a portfolio reviewed?+
On a regular rhythm, plus trigger-based reviews when allocation drifts outside its band, a cash-flow event approaches, or market context changes meaningfully.
What do I need to share to get started?+
Your current holdings (a consolidated account statement works), SIPs and planned withdrawals, your goals and time horizons, and a short risk-profile conversation.
Start with a clearer process.
Bring holdings, SIPs, redemptions, tax constraints and risk profile into one review before the next mutual fund step is chosen.
Get started
TruFactor Analytics LLP operates as a Mutual Fund Distributor. AMFI Registration No. 364110. Mutual fund investments are subject to market risks. Read all scheme related documents carefully before investing. Portfolio reviews, projections, comparisons, and model outputs are for educational and illustrative purposes only. They are not a guarantee of future returns, and past performance is not indicative of future results. Figures shown on this page are illustrative.
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